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 Cisco ASA5500 Series Content Security Edition License Renewal Program The Cisco ASA 5500 Series Content Security Edition (formerly Anti-X), delivered in association with Trend Micro, provides all-in-one, comprehensive content control and malware protection at the Internet gateway. It provides industry-leading antivirus, antispyware, file blocking, antispam, anti-phishing, URL blocking and filtering, and content filtering services. As you may be aware, these services depend on regular updates that are offered on an annualized license basis and should be renewed to ensure the full effectiveness of the capabilities of this product. The automatic updates help protect customers from new threats, ensuring they are deriving the greatest value from the solution. The Opportunity: The renewal program enables you to take advantage of the customer contact to cross-sell and up-sell other Cisco security solutions and technologies. For example, while reminding customers to renew their existing licenses, you can start a conversation about Plus upgrades, additional user licenses, multiyear licenses, and other Cisco security technologies. To help you take full advantage of this selling opportunity, we are providing a renewal toolkit containing details of the processes and resources available to you. The Solution The core set of Cisco products that help protect against malicious attacks and unauthorized users can all be found at Products. Solutions that may be of particular interest to ASA-5500 Series Content Security Edition customers include: The Program:
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